1. If a company is used to planning out an advertising campaign with three print ads, two...
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1. If a company is used to planning out an advertising campaign with three print ads, two radio spots, and a TV commercial six months in advance, what challenges must they overcome in implementing a successful social media campaign?
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Social Media Strategy Marketing And Advertising In The Consumer Revolution
ISBN: 9781442251533
1st Edition
Authors: Keith A. Quesenberry
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