1. The distracted consumer is a marketing problem, but also a human one. In the book The...
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1. The distracted consumer is a marketing problem, but also a human one. In the book The Shallows: What the Internet Is Doing to Our Brains, Nicholas Carr presents research arguing that the Internet is physically changing our brains and reducing attention spans.21 How distracted are you? Do you fi nd your attention span waning?
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Related Book For 
Social Media Strategy Marketing And Advertising In The Consumer Revolution
ISBN: 9781442251533
1st Edition
Authors: Keith A. Quesenberry
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