1. The Saucony Find Your Strong campaign relies heavily on user-generated content. Find another example of a...

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1. The Saucony “Find Your Strong” campaign relies heavily on user-generated content. Find another example of a brand that uses fan content as a main component of its social media efforts and explain how they motivate or reward participation.

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Social Media Strategy

ISBN: 9781538138175

2nd Edition

Authors: Keith A Quesenberry

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