2. For this exercise, think about worst- case scenarios. In social media, brand attacks can spring up
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2. For this exercise, think about worst- case scenarios. In social media, brand attacks can spring up instantly for reasons you can’t always predict. What should an organization do? Make a list of some of the bad situations in which the organization could fi nd itself. Think of horrible customer- service experiences, product failures and recalls, environmental disasters, scandals, and accidents. How should a company react when social media is lighting up with activity?
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Social Media Strategy Marketing And Advertising In The Consumer Revolution
ISBN: 9781442251533
1st Edition
Authors: Keith A. Quesenberry
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