2. Log onto Twitter and look at the streams of several large businesses in a specifi c industry, such as cellular service providers. Look at companies like Verizon, AT&T, T- Mobile, Sprint, and Boost.

Are most of the tweets from the marketer? Do they respond to customers, and how? Are there a lot of complaints? What are most about? Is the channel active? How many followers does each have? Quantify and compare engagement. In just a couple of minutes you should form a quick assessment of eff orts and gain some key insights. Which of the competitors is doing the best job?