2. You may not have checked out a podcast in a long time. Now is the time. In this exercise go to iTunes and explore all the podcasts. Don’t just look at the top overall shows. Explore the different topic categories such as marketing and management, society and culture, and technology.

It there a show that is related to your brand and targets your customers? Can you envision starting a new show for a brand or organization? Be sure to explore both audio and video podcasts. Some marketers are now even creating limited podcast series for new product or service introductions. Whether you see a place for podcasts in your strategy or not, you may fi nd some useful podcasts that will help optimize your time and keep you up to date on the latest developments in the industry.