3. Find existing brand, product, or service blogs and forums. How could the brand participate? In this part of the social media plan, explore all the major social media networks. Research each, looking at the size and makeup of the users. Does the target audience match the main users of the network? What kind of content is popular? What is the culture of the network?

Do these characteristics match brand, product, service, and big idea? Do the same exploration and comparison for blogs and forums. Could the brand benefi t from a blog? Which platform would be best? What about a forum? Should the organization start its own, or participate in existing forums?