3. Mark Schaefers book on Klout, Return on Investment, describes how far some brands will go to...

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3. Mark Schaefer’s book on Klout, Return on Investment, describes how far some brands will go to engage social media infl uences. Find an outlandish example of your own. How much will a brand give to a social media maven with a high Klout score and hundreds of thousands of followers?

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