3. Measurement, metrics, budgeting, and return on investment (ROI) are very important. Do some research and determine

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3. Measurement, metrics, budgeting, and return on investment (ROI) are very important. Do some research and determine what experts agree to be the top social media metrics that prove real ROI.

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Social Media Strategy

ISBN: 9781538138175

2nd Edition

Authors: Keith A Quesenberry

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