4. Explain what content the brand could create. Explore and choose content- sharing channels that best fi t your social media plan. Consider all the top social media sharing networks. Research each, looking at the number and makeup of the users to ensure a match with your target audience. Do the brand, product, or service and the big idea fi t the type of content that is shared on the channel? How can the organization leverage the real- time, seasonal, and topical characteristics of microblogging?