Nike is one of the first brands to develop its own holiday. J.Crew has also launched its

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Nike is one of the first brands to develop its own ‘holiday’. J.Crew has also launched its own #NationalStripesDay. Suggest how another global brand with a highly engaged social media community could create its own day of celebration.

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Social Media Marketing

ISBN: 9781529731996

2nd Edition

Authors: Tracy L. Tuten, Michael R. Solomon

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