Why is the entry clue to an alternate reality game called a rabbit hole? What term refers

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Why is the entry clue to an alternate reality game called a rabbit hole? What term refers to the game’s writer and director? Why are lurkers and rubberneckers just as valuable to brand sponsors as players?

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Social Media Marketing

ISBN: 9780132551793

1st Edition

Authors: Tracy L. Tuten, Michael R. Solomon

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