The NCAA had an 11-year broadcast deal with CBS to carry theMarchMadness Mens Basketball Championship. Instead of

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The NCAA had an 11-year broadcast deal with CBS to carry theMarchMadness Men’s Basketball Championship. Instead of sticking with CBS after 2010, the NCAA can opt out of the $6 billion deal. If it does so, it will give up the guarantee for 2011–2013. How should the NCAA decide? (Use the expected utilitymodel here.)

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Sports Economics

ISBN: 9780521876612

1st Edition

Authors: Roger D. Blair

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