Return to the numerical example in Section 7.3. Suppose one network is more efficient than the others
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Return to the numerical example in Section 7.3. Suppose one network is more efficient than the others in using the broadcast rights and the demand for its ad slots is P = 1,050 − 2Q, And its marginal revenue is MR = 1,050 − 4Q.
Assume that the costs are the same.
a. Howmuch profit can this network generate?
b. Howmuch will it have to bid to obtain the broadcast rights?
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