WhenMichelleWie was 13 years old, she was a golf prodigy fromHonolulu. Not only did she drive the

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WhenMichelleWie was 13 years old, she was a golf prodigy fromHonolulu.

Not only did she drive the ball nearly 300 yards, but she was charismatic beyond her years. Her presence in a tournament sparked immediate interest.

When she played in an Ladies Professional Golf Association event, the requests formedia credentials doubled and the organizers actually ran out of daily tickets. How would you asses her MRP for these tournaments?

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Sports Economics

ISBN: 9780521876612

1st Edition

Authors: Roger D. Blair

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