1 Knowing that fans with a high sense of team identification tend to buy more officially licensed...
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1 Knowing that fans with a high sense of team identification tend to buy more officially licensed team merchandise and apparel, what strategies could you implement to increase fans’ sense of team identification regardless of the competitive success of the team?
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Related Book For
Advanced Theory And Practice In Sport Marketing
ISBN: 9781032137537
4th Edition
Authors: Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter
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