1. methods founders and CEO repeatedly reference the role of competition and consumers in their assessments of...

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1. method’s founders and CEO repeatedly reference the role of competition and consumers in their assessments of their external environment. Is there a hierarchy to the environmental factors discussed in this chapter? Explain.

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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