1. methods founders and CEO repeatedly reference the role of competition and consumers in their assessments of...
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1. method’s founders and CEO repeatedly reference the role of competition and consumers in their assessments of their external environment. Is there a hierarchy to the environmental factors discussed in this chapter? Explain.
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Marketing
ISBN: 9781305631823
10th Edition
Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel
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