1. Review the main concepts in this chapter and create a checklist that itemizes them. Then, comb...

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1. Review the main concepts in this chapter and create a checklist that itemizes them. Then, comb through your favorite magazines and newspapers for advertisements that illustrate each concept. To get a wide variety of ads, you will need to look through several magazines. If you don’t have many magazines at your disposal, go to the campus library periodical room. Photocopy the ads you select to support this chapter.

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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