=+12. According to F TC regulations, an endorser must a. continue to use the endorsed product and

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=+12. According to F TC regulations, an endorser must

a. continue to use the endorsed product and believe in it as long as the endorser is featured in the advertisements

b. not make any deceptive or misleading statements

c. be informed if the endorsed product changes in any way

d. all of the above

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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