=+13. Write a paragraph discussing the merits versus the risks of a company using a controversial athlete

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=+13. Write a paragraph discussing the merits versus the risks of a company using a controversial athlete to endorse its products. How could the company’s promotion plan succeed? How could it fail?

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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