1.2 Form six teams and make each one responsible for one of the uncontrollable elements in the...

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1.2 Form six teams and make each one responsible for one of the uncontrollable elements in the marketing environment. Your boss, the company president, has asked each team to provide one-year and five-year forecasts of the major trends the firm will face. The firm is in the telecommunications equipment industry. It has no plans to become a telecommunications service provider like, for example, Verizon and AT&T. Each team should use the library, the Internet, and other data sources to make its forecasts. Each team member should examine a minimum of one data source. The team members should then pool their data and prepare a recommendation. A spokesperson for each team should present the findings to the class.

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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