2. Discuss the key political and legal factors Starbucks had to consider in the Chinese marketplace. What

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2. Discuss the key political and legal factors Starbucks had to consider in the Chinese marketplace.

What are the risks of entering a country with these factors? What changes have occurred in China’s political and legal structure to the advantage of foreign companies?

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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Question Posted: Oct 12, 2024 11:02 AM

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2. Discuss the key political and legal factors Starbucks had to consider in the Chinese marketplace. What

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Marketing

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