2. Do the activities described on the Web site seem consistent with the companys products? Why or...
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2. Do the activities described on the Web site seem consistent with the company’s products?
Why or why not? (For example, a shoe company may sponsor a race that raises money to help prevent a disease. People who participate in the race may use that company’s running shoes and therefore the race would be consistent with the company’s products.)
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Related Book For
Marketing
ISBN: 9781305631823
10th Edition
Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel
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