2. Does the AMA Statement of Ethics address this issue? Go to http://www.marketingpower.com and review the statement.

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2. Does the AMA Statement of Ethics address this issue? Go to http://www.marketingpower.com and review the statement. Then write a brief paragraph on what it contains that relates to Gary Caplan’s marketing decision.

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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