=+2. The promotional mix consists of a blending of all of the following except a. advertising b.

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=+2. The promotional mix consists of a blending of all of the following except

a. advertising

b. personal selling

c. sales promotions

d. publicity

e. quantitative and qualitative measurements

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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