3.3 How does Philip Morris handle the sensitive issues associated with marketing tobacco? What kind of information

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3.3 How does Philip Morris handle the sensitive issues associated with marketing tobacco?

What kind of information does its Web site at http://www.philipmorris.com/ provide about smoking and its negative effects on health? How do you think Philip Morris is able to justify such marketing tactics? After checking around the site, do you think that approach makes the company more or less trustworthy?

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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