5.2 Describe at least three situations in which an American company might want to keep the product...

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5.2 Describe at least three situations in which an American company might want to keep the product the same but alter the promotion. Also, give three examples in which the product must be altered.

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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