7.1 In small groups, brainstorm examples of companies that feature the products in different business categories. (Avoid
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7.1 In small groups, brainstorm examples of companies that feature the products in different business categories. (Avoid examples already listed in the chapter.) Compile a list of ten specific business products including at least one in each category. Then match up with another group. Have each group take turns naming a product while the other group identifies its appropriate category. Discuss your discrepancies and try to resolve them. Some identified products may appropriately fit into more than one category.
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Marketing
ISBN: 9781305631823
10th Edition
Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel
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