7.1 Lands End and L.L. Bean are renowned for their product guarantees. Find and read the exact...
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7.1 Lands’ End and L.L. Bean are renowned for their product guarantees. Find and read the exact wording of their guarantees on their Web sites (http://www.landsend.com and http://www.llbean.com). Do you think a company could successfully compete against either without offering the same guarantee?
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Marketing
ISBN: 9781305631823
10th Edition
Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel
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