7.2 Go to the Web sites of JCPenney, http://www.jcpenney.com, and Target, http://www. target.com. Compare the presentation of

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7.2 Go to the Web sites of JCPenney, http://www.jcpenney.com, and Target, http://www.

target.com. Compare the presentation of women’s fashions. What are the major differences?

Which site is more designer focused, and which is more brand focused? Which company’s approach do you think will appeal more to the “Holy Grail” target market of 25- to 35-year-old women?

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Marketing

ISBN: 9781305631823

10th Edition

Authors: Harles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel

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Question Posted: Oct 12, 2024 12:00 PM

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7.2 Go to the Web sites of JCPenney, http://www.jcpenney.com, and Target, http://www. target.com. Compare the presentation of

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Marketing

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