Assume that you are a community relations director for the WNBAs Phoenix Mercury. Identify the various publics

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Assume that you are a community relations director for the WNBA’s Phoenix Mercury. Identify the various publics with whom you should communicate on a regular basis.

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Sport Marketing

ISBN: 9781450424981

4th Edition

Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern

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