Describe the functions performed by intermediaries. Why would companies choose to have intermediaries fulfill these functions rather

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Describe the functions performed by intermediaries. Why would companies choose to have intermediaries fulfill these functions rather than perform them themselves?

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Marketing

ISBN: 9781260305746

5th Edition

Authors: Levy Michael, Grewal Dhruv

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Question Posted: Nov 25, 2024 08:02 AM

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Describe the functions performed by intermediaries. Why would companies choose to have intermediaries fulfill these functions rather

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Marketing

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