Evaluate the methods used to design a sport brand in terms of selecting brand elements and developing
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Evaluate the methods used to design a sport brand in terms of selecting brand elements and developing strategies to create sport brand identity, awareness, image, and value.
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Advanced Theory And Practice In Sport Marketing
ISBN: 9781032137537
4th Edition
Authors: Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter
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