Evaluate the methods used to design a sport brand in terms of selecting brand elements and developing

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Evaluate the methods used to design a sport brand in terms of selecting brand elements and developing strategies to create sport brand identity, awareness, image, and value.

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Advanced Theory And Practice In Sport Marketing

ISBN: 9781032137537

4th Edition

Authors: Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter

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