Articulate the process of creating a sport brand marketing plan that enhances customer loyalty, integrates various communication

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Articulate the process of creating a sport brand marketing plan that enhances customer loyalty, integrates various communication methods, and leverages brand partnerships.

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Advanced Theory And Practice In Sport Marketing

ISBN: 9781032137537

4th Edition

Authors: Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter

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