Explain distribution strategy and identify the major activities that distribution channels, supply chain, and logistics management involve.

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Explain distribution strategy and identify the major activities that distribution channels, supply chain, and logistics management involve.

Identify several ways that supply chain management adds value to a company’s offerings, with regard to both consumers and business partners.

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Marketing

ISBN: 9781260305746

5th Edition

Authors: Levy Michael, Grewal Dhruv

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