Explain how useful Hofstedes six dimensions of culture are to our understanding of different cultures around the

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Explain how useful Hofstedeā€™s six dimensions of culture are to our understanding of different cultures around the world. Where and how can marketers learn about the culture of a country to which they are interested in marketing?

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Marketing

ISBN: 9781260305746

5th Edition

Authors: Levy Michael, Grewal Dhruv

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