In your household, how often do environmental issues enter into discussion? Which members of your household are

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In your household, how often do environmental issues enter into discussion? Which members of your household are most likely to initiate such discussions? From where do they get their information?

What kinds of goods and services are most likely to appeal to primary conservationists?
What kinds of products are more appropriate for secondary conservationists? Why?

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Sustainable Marketing

ISBN: 9780136117070

1st Edition

Authors: Diane Martin , John Schouten

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