On the basis of figure 1.1, discuss how two golf players might consume different products in terms
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On the basis of figure 1.1, discuss how two golf players might consume different products in terms of benefits, sport forms, or marketing mix.
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Related Book For 
Sport Marketing
ISBN: 9781450424981
4th Edition
Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern
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