Suppose a snack company introduces a new product called SumSeedssunflower seeds with energy boosters like caffeine, taurine,
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Suppose a snack company introduces a new product called SumSeeds—sunflower seeds with energy boosters like caffeine, taurine, lysine, and ginseng. How would you expect this product’s IMC program to differ from that for regular sunflower seeds sold as a snack?
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