It is holiday time, and you have decided to purchase a jewellery item for a friend at
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It is holiday time, and you have decided to purchase a jewellery item for a friend at Birks. Evaluate how the company’s advertising, personal selling, public relations, and digital media might influence your purchase decision. How might the relative importance of each of these IMC tools be different if one of your older relatives were making the purchase?
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Hemstone Ouma
"Hi there! My name is Hemstone Ouma and I am a computer scientist with a strong background in hands-on experience skills such as programming, sofware development and testing to name just a few. I have a degree in computer science from Dedan Kimathi University of Technology and a Masters degree from the University of Nairobi in Business Education. I have spent the past 6 years working in the field, gaining a wide range of skills and knowledge. In my current role as a programmer, I have had the opportunity to work on a variety of projects and have developed a strong understanding of several programming languages such as python, java, C++, C# and Javascript.
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