The Chapter Case Study examines how Zara, a division of Inditex, successfully manages its supply chain. Visit

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The Chapter Case Study examines how Zara, a division of Inditex, successfully manages its supply chain. Visit Inditex’s website (www.ind itex.com), and review the company’s commitment to social responsibility, particularly the section that pertains to its code of conduct. Considering the discussion in this chapter about strategic relationships, how does Inditex address the factors necessary for mutually beneficial partnerships according to its code of conduct?

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Marketing

ISBN: 9781260305746

5th Edition

Authors: Levy Michael, Grewal Dhruv

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