What other examples can you think of where previously low-involvement purchases suddenly require extensive problem solving (EPS)?

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What other examples can you think of where previously low-involvement purchases suddenly require extensive problem solving (EPS)? Is the shift to EPS a barrier to sustainable consumption? If so, how might marketing help reduce the barriers?

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Sustainable Marketing

ISBN: 9780136117070

1st Edition

Authors: Diane Martin , John Schouten

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