When watching television over the next two weeks, keep an advertising journal and classify each advertisement that
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When watching television over the next two weeks, keep an advertising journal and classify each advertisement that you see according to the list of structures for television commercials discussed in the chapter. Which commercial type was the most prevalent? Which commercial ad type was the most effective? Why?
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Muhammad Umair
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Related Book For 
Sport Marketing
ISBN: 9781450424981
4th Edition
Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern
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