9.56 Fishing for significance A marketing study conducts 60 significance tests about means and proportions for several

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9.56 Fishing for significance A marketing study conducts 60 significance tests about means and proportions for several groups. Of them, 3 tests are statistically significant at the 0.05 level. The study’s final report stresses only the tests with significant results, not mentioning the other 57 tests.

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Statistics The Art And Science Of Learning From Data

ISBN: 9781292164878

4th Global Edition

Authors: Alan Agresti, Christine A. Franklin, Bernhard Klingenberg

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