Organizational use of the Internet. Researchers from the United Kingdom and Germany attempted to develop a theoretically grounded measure of organizational Internet use (OIU) and published their results in Internet Research (Vol. 15, 2005). Using data collected from a sample of 77 Web sites, they investigated the link between OIU level (measured on a 7-point scale) and several observationbased indicators. Spearman’s rank correlation coefficient (and associated p-values) for several indicators are shown in the next table.

a. Interpret each of the values of rs given in the table.

b. Interpret each of the p-values given in the table. (Use a = .10 to conduct each test.)