Increasing Unit Sales. Supermarkets are interested in strategies to increase temporarily the unit sales of a product.
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Increasing Unit Sales. Supermarkets are interested in strategies to increase temporarily the unit sales of a product. In one study, researchers compared the effect of display type and price on unit sales for a particular product. The following display types and pricing schemes were employed.
Display types: normal display space interior to an aisle, normal display space at the end of an aisle, and enlarged display space. Pricing schemes: regular price, reduced price, and cost.
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