Results of a 2017 Computer Services, Inc. (CSI) survey of a sample of 163 bank executives reveal insights on banking priorities among financial institutions (goo.gl/mniYMM). As financial institutions begin planning for a new year, of utmost importance is boosting profitability and identifying growth areas.

The results show that 55% of bank institutions note customer experience initiatives as an area in which spending is expected to increase . Implementing a customer relationship management (CRM) solution was ranked as the top most important omnichannel strategy to pursue with 41 % of institutions citing digital banking enhancements as the greatest anticipated strategy to enhance the customer experience.
a. Describe the population of interest.
b. Describe the sample that was collected.
c. Describe a parameter of interest.
d. Describe the statistic used to estimate the parameter in (c).