Results of a 2017 Computer Services, Inc. (CSI) survey of a sample of 163 bank executives reveal
Question:
Results of a 2017 Computer Services, Inc. (CSI) survey of a sample of 163 bank executives reveal insights on banking priorities among financial institutions (goo.gl/ mniYMM). As financial institutions begin planning for a new year, of utmost importance is boosting profitability and identifying growth areas. The results show that 55% of bank institutions note customer experience initiatives as an area in which spending is expected to increase. Implementing a customer relationship management (CRM) solution was ranked as the top most important omnichannel strategy to pursue with 41% of institutions citing digital banking enhancements as the greatest anticipated strategy to enhance the customer experience. Identify potential concerns with coverage, nonresponse, sampling, and measurement errors.
Step by Step Answer:
Business Statistics A First Course
ISBN: 9780135177785
8th Edition
Authors: David M. Levine, Kathryn A. Szabat, David F. Stephan