2. See how many examples you can find in the media of sport personalities use of nicknames,...
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2. See how many examples you can find in the media of sport personalities’ use of nicknames, buzz words, or catch phrases. Discuss which ones are likely to be successfully trademarked and monetized.
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Related Book For
Strategic Sport Communication
ISBN: 9781492525776
2nd Edition
Authors: Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian
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