2. See how many examples you can find in the media of sport personalities use of nicknames,...

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2. See how many examples you can find in the media of sport personalities’ use of nicknames, buzz words, or catch phrases. Discuss which ones are likely to be successfully trademarked and monetized.

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Strategic Sport Communication

ISBN: 9781492525776

2nd Edition

Authors: Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian

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