7. What tests are used to determine whether a company can use an athletes name, image or...

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7. What tests are used to determine whether a company can use an athlete’s name, image or likeness associated with their commercial products?

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Strategic Sport Communication

ISBN: 9781492525776

2nd Edition

Authors: Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian

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Question Posted: Oct 01, 2024 06:03 AM

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7. What tests are used to determine whether a company can use an athletes name, image or likeness associated with their commercial products?
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7. What tests are used to determine whether a company can use an athletes name, image or...

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Strategic Sport Communication

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